Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase. However, concentrated marketing necessitates devising innovative strategies for intriguing customers. This study assesses The impact of Color Element of E-advertising on Social Network Platforms on sales growth Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument. A sample of 385 respondents was randomly selected and test instrument administered on them. Results: It showed that advertising design majorly affects the sales growth (69.6%), Conclusion: The Color used in the E-advertising on Social Network Platforms has a positive impact on sales growth.
Abdel Moez Aly Youssef, Mohamed. (2022). The impact of Color Element of E-advertising on Social Network Platforms on sales growth. المجلة العلمية للدراسات التجارية والبيئية, 13(4), 241-269. doi: 10.21608/jces.2022.279793
MLA
Mohamed Abdel Moez Aly Youssef. "The impact of Color Element of E-advertising on Social Network Platforms on sales growth". المجلة العلمية للدراسات التجارية والبيئية, 13, 4, 2022, 241-269. doi: 10.21608/jces.2022.279793
HARVARD
Abdel Moez Aly Youssef, Mohamed. (2022). 'The impact of Color Element of E-advertising on Social Network Platforms on sales growth', المجلة العلمية للدراسات التجارية والبيئية, 13(4), pp. 241-269. doi: 10.21608/jces.2022.279793
VANCOUVER
Abdel Moez Aly Youssef, Mohamed. The impact of Color Element of E-advertising on Social Network Platforms on sales growth. المجلة العلمية للدراسات التجارية والبيئية, 2022; 13(4): 241-269. doi: 10.21608/jces.2022.279793
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