“Testing the relationship between Digitalization and Perceived Organizational Sustainability in the Egyptian ICT sector”

Adel Imam, Ola; Hasan Abdeen, Tareq

doi:10.21608/jces.2023.304449

“Testing the relationship between Digitalization and Perceived Organizational Sustainability in the Egyptian ICT sector”

نوع المستند : المقالة الأصلية

المؤلفون

Ola Adel Imam ¹
Tareq Hasan Abdeen ²

¹ Graduate School of Business Arab Academy for Science, Technology & Maritime Transport Egypt

² Professor of HRM and OBDean, College of Management and Technology – Cairo Arab Academy for Science, Technology & Maritime Transport Egypt

10.21608/jces.2023.304449

المستخلص

Digitalization and Organizational Sustainability are major trends for businesses in today's rapidly changing business environment. Companies that are able to effectively adopt new technologies and adapt to changing market conditions are more likely to be successful in the long term. This study aims to empirically examine the relationship between digitalization and perceived organizational sustainability in the Egyptian Information and Communication Technology (ICT) sector. A quantitative method based on a survey is adopted to measure the impact of digitalization on the different dimensions of perceived organizational sustainability. The validity and reliability of the questionnaire is verified. Correlation and regression analyses are applied to test the research hypotheses. The results support a positive correlation between Digitalization and the different dimensions of Perceived Organizational Sustainability. The dimensions representing the social aspect of sustainability reported the highest correlations with digitalization whereas the dimensions of perceived environmental sustainability showed the lowest correlations. The findings of this research provide evidence on the significant role of digitalization in promoting organizational sustainability and suggest that the road to achieving organizational sustainability should focus on investing in the right digital infrastructure and technologies, implementing a data-driven approach, emphasizing continuous learning and collaboration within organizations, fostering a culture of innovation and adopting a customer-centric approach using digital technologies. This research adds additional knowledge and insights to the relationship between digitalization and perceived organizational sustainability.

الكلمات الرئيسية