Internet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness

نوع المستند : المقالة الأصلية

المؤلفون

1 Business Management Lecturer – Faculty of Commerce, Tanta University

2 Business Management Lecturer – Faculty of Commerce, Kafrelsheikh University

المستخلص

This paper is focusing on identify how the perceived benefits of internet may have effect on online shopping intention, and how the awareness of COVID-19 pandemic has effect as a moderating variable between acceptance of internet as a shopping tool and increasing shopping intension of the Egyptian consumers.The internet perceived benefits are identified by: perceived risk, perceived usefulness, perceived ease of use and perceived enjoyment. Data is collected using questionnaire collected from a sample of 374 using online shopping for clothing. The findings show that internet perceived benefits have a positive significant impact on online shopping, and the awareness of COVID-19 pandemic has increased the intention of online shopping, which means; the moderation variable positively affects the dependent variable through the independent variable.

الكلمات الرئيسية

الموضوعات الرئيسية