Measuring the Impact of Mobile Applications Attributes on the Consumers Continuance Usage Intention in the Online Grocery Retail Industry in Egypt

Samy Hassan Hassan Abouzekry, Hassan; Assaad Abdel Hamid, Talaat; Ali, Somaya

doi:10.21608/jces.2024.414769

Measuring the Impact of Mobile Applications Attributes on the Consumers Continuance Usage Intention in the Online Grocery Retail Industry in Egypt

نوع المستند : المقالة الأصلية

المؤلفون

¹ assistant lecturer at the Arab academy for science, technology and maritime transport

² Al mansoura University

³ Arab academy for science, technology and maritime transport

10.21608/jces.2024.414769

المستخلص

The aim of this study is to establish the complex interaction between mobile application characteristics and continuance usage intentions of consumers within the Egyptian e-grocery retail market. The study aligns itself with what can be referred as highly relevant digital features; online tracking, online ratings, and online reviews with a view of establishing how these technological factors affect consumer behaviours and consequently their consistent use of the mobile platforms. The study therefore adopted a strong quantitative research method to incorporate the survey technique in garnering data from 419 respondents. The mentioned research incorporated the use of differentiated methods and strict methodologies in the data analysis phase. Other analytical techniques considered were construct validity through developing indicators, estimate of Internal consistency through Cronbach’s Alpha, and estimate of Composite reliability. In order to check the overall validity of the instrument used work which is a scale, the researchers conducted confirmatory factor analysis CFA along side this-analysis the researchers used correlation analysis through Pearson correlation coefficient. NSS was computed using Shapiro-Wilk and Kolmogorov-Smirnov tests and multiple linear regression analysis examined a complex interaction of variables to establish the relationship between integrated independent variables and consumer continuance usage intentions. The study systematically examined three primary hypotheses: The positive effects of online tracking, online ratings, and online reviews on consumers’ continuous intention to use. The study examined the level of importance and influence of these mobile application attributes and analyzed them statistically to determine their relevance for consumers in the new world of online grocery retail in Egypt. The paper offers a quantitative context to the effect that the digital features have on user interaction and time spent on the platform.

الكلمات الرئيسية