Evolving Artificial Intelligence in E-Marketing: A Qualitative Study from the Consumer Experience Perspective

نوع المستند : المقالة الأصلية

المؤلفون

1 Assistant Lecturer Faculty of Commerce – Suez Canal University

2 Professor of Marketing and Director of Advanced Marketing Research Centre (AMRC) The British University in Egypt

3 Assistant Professor of Business Administration Faculty of Commerce - Suez Canal University

المستخلص

This article explores how artificial intelligence (AI) is transforming customer experience in the domain of e-marketing. With a focus on service quality, personalization, and perceived convenience, the paper synthesizes contemporary literature and real-world applications of AI in digital retail environments. This qualitative study investigates how AI reshapes the dynamics of customer-brand interactions, excluding discussions on privacy concerns and trust. Drawing upon scholarly and industry sources, the article presents a conceptual overview and thematic analysis to highlight the impact of AI technologies on consumer engagement, satisfaction, and loyalty.

الكلمات الرئيسية

الموضوعات الرئيسية

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات