Examining the Impact of Hedonic Motivation on Human Resources Analytics adoption level: The Mediating Role of Human Resource Analytics Adoption Intention in the Egyptian Context

Khaled AbdelMaksoud Sharaby, Yasmin; Hasan Abdeen, Tareq; Magdi Mekawie, Nermeen

doi:10.21608/jces.2025.456361

Examining the Impact of Hedonic Motivation on Human Resources Analytics adoption level: The Mediating Role of Human Resource Analytics Adoption Intention in the Egyptian Context

نوع المستند : المقالة الأصلية

المؤلفون

¹ Arab Academy for science Technology and Maritime Transport Coventry School of Business, The Knowledge Hub Universities, Egypt

² Professor of HRM & OB.Dean, College of Management & Technology Arab Academy for science Technology and Maritime Transport, and

³ Head of Information Systems Department Arab Academy for science Technology and Maritime Transport

10.21608/jces.2025.456361

المستخلص

This research aims to investigate the mediating role of human resources analytics adoption intention in the relation between the hedonic motivation and the human resources analytics adoption level, from the perspective of HR professionals and other department’s heads. The hedonic motivation, as the added construct to the UTAUT Model, is considered a key element influencing the human resources analytics adoption level through the human resources analytics adoption intention. Four research objectives are developed and achieved. An exploratory study has been applied by the researcher to help in gaining more insights regarding the research problem.
A range of SPSS (23) statistical analysis tools was utilized to provide validations to the model based on the data collected through questionnaires collected from 500 HR professionals and department heads in 6 major banks in Cairo based on the highest number of branches and the largest capotal. The sample targeted was including HR junior level, HR senior level, and HR heads, together with department heads from other departments. The initial samples included 194 HR employees, and 295 department heads.
The results show a direct significant relationship between hedonic motivation, the independent variable, and the human resources analytics adoption intention as being the moderator variable; the hedonic motivation has shown an indirect significant relationship with the dependent variable; the human resources analytics adoption level .In addition, the research provides support that the human resources analytics adoption intention acts as a mediator between the hedonic motivation, one of the extended UTAUT Model constructs, and the HRA adoption level.

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