Measuring the Alignment of BSC with the Egyptian Travel & Leisure Organizations

 Performance Measurement by leaps and bond became a focus in Travel & Leisure industry. Balanced Scorecard (BSC) is a performance measurement and strategic management framework which appears suitable for use by all types and sizes of business. BSC is one of the most prominent approaches in this context, which Identifies a critical set of key performance indicators that measures and evaluate the performance of these organizations. The BSC’s greatest strength for most businesses comes from its innate ability to integrate financial and non-financial measures together by measuring both strategic and business performance across four interrelated perspectives. The researcher used the Balanced Scorecard (BSC) as a tool for developing a proposed model to evaluate the performance in Travel & Leisure industry. This research formulates a new multidimensional model inspired from BSC to be used as a performance measure tool in the Travel & Leisure organizations with special emphasize, addressing performance evaluation of on Egyptian organizations, through the four perspectives of the balance scorecard: client, internal operating processes, employees’ innovation/learning and growth, and financial. by identifying the process that encompasses its inputs, processing, and outputs, addresses performance evaluation. In addition to the identification of the constructs and variable suitable for each perspective. The research is a critical trial to identify the key concerns of the travel and leisure organizations quality oservice throughout performance improvement.